If you’ve seen Sarah Jessica Parker’s commercial for her new fragrance “Covet” you know what I’m talking about. How could Jean-Paul Goude get this one so wrong when he got so many other commercials so right?! The dress by Christian Lacroix is stunningly beautiful, and the Place Vendôme is exquisite! Even the Louis Vuitton shoes with the red soles are gorgeous! So why does SJP look like she belongs in some horror movie?!

Who did her makeup!? When she looks into the window at the bottle of perfume, her eye makeup is so dark, she looks like a racoon! Now, all SJP fans don’t get your feathers ruffled when I say that she is not a beautiful woman. I am referring to the classical sense of what beauty is, which usually refers to a face being symetrical. Her face is just a little too long, and her nose a tad too masculine which gives her a harsh look, unless she smiles. That said, she’s the perfect example of a woman who we find beautiful because she has confidence in herself as being attractive, that we no longer notice the imperfections. Instead, we get caught up in her concept of who she is, which therefore becomes our reality as well.

Unfortunately, this commercial destroys that illusion! Don’t get me wrong, I understand the nuance of this advertisement where she’s suppose to have lost her mind for this bottle of perfume. And Sarah Jessica Parker, the pro that she is, plays her part perfectly at the end where she really does look crazy behind bars!!! But why make her look so unattractive? I could understand if this were a spoof on SNL, but it’s not!

Personally I prefer her Lovely campaign which was, well…. lovely! My big question is how could she have accepted the release of the final cut of this ad, not to mention Coty, or anyone else involved in the making of this commercial?! Bottom line, advertisements are meant to entice us to buy something. This one does just the opposite! Who wants to buy a perfume that not only doesn’t bewitch us (!) …..according to the ad, this fragrance could very likely turn us into a crazy witch instead?!

                                                                                                       Photo Credits: Flickr and Coty

Post from: The Paris Traveler